Anywhere and Nobody

Some of the best things on TV are the commercials. Take the "Anywhere" and "Nobody" ads running for the Chevy Tahoe, for example. Filmed by Eric Saarinen, they're gorgeous - just a real treat to watch. My favorite, "Nobody" couples a voiceover with James Garner reading a cool little poem coupled with striking use of colors and landscapes. Together, they really set the ad apart.

They're not hard-sell, but all about possibilities and adventures...They make me want to travel for places unseen. They make me want to test drive a Tahoe and dream of hitting the open back roads. Alas, there's a wide berth between want and reality, though: They're too rich for our blood, nomatter how nice they are. *Sniffle*

But I digress...Digital Producer published an interesting article about the ads and the techniques used in them (you can view the "Nobody" ad at their site, too).

Interestingly, the poem Patrick O'Leary wrote for the Tahoe ad.

Nobody Knows It But Me

There's a place that I travel
When I want to roam
And nobody knows it but me.

The roads don't go there
And the signs stay home
And nobody knows it but me.

It's far far away
And way way afar
It's over the moon and the sea
And whenever you're going
that's wherever you are
And nobody knows it but me.

-- Patrick O'Leary

Patrick O'Leary's homepage is not patrickoleary.com; that tidy domain was nabbed by a programmer of the same name - the creator of Matchmaker.com, actually. No, poet and ad-man Patrick's is a little more normal (i.e. obscure, were it not for Google), so here's a link. I think he needs a good domain name - how about you?